I’ve been at the forefront of social media for over 12 years.
In 2014 created Bank Australia’s social media channels, growing the audience from 0 to 10,000 people organically.
From 2017-19 I managed the digital content and social for NAB’s community and brand partnerships, including Midsumma.
When Australia went into the first lockdown in 2020, I managed AusPost’s crisis social media comms.
I’ve taught Small Businesses How to Use Social Media and Content to Better Their Work since 2023.
In 2025 I ran a grassroots campaign to save my kids’ daycare. And won.
Pitched to media, ran a social media account, created flyers and posters.
I manage and create video content.
Thoughtfully crafted content to elevate what matters most.
Working with a production agency, I managed these videos from idea —> execution. And starred in one, too!
Featured Content Projects.
After
The 2022 launch of the Australia Post Community Blog.
Documenting our important, and impactful community work.
I oversaw the CX and design, development, stakeholder management, testing and approvals.
New Sustainability page
The 2023 Red Energy About Us website redevelopment
Transformed stale copy into an interactive, brand storytelling experience.
Before
