About Ayeesha

Hi, I’m Ayeesha, a content and communications specialist with more than 13 years’ experience helping organisations find the right story, reach the right people at the right time and turn good ideas into communications that get noticed.

I bring commercial marketing thinking together with practical, hands-on communications experience. That means I can help you work out what you need to say and why and then actually help you get it done.

No strategy that sits in a drawer. No content for content's sake. Just good communications that support the work you're trying to do.

I’ve worked across corporate, financial services and the not-for-profit sector, developing PR strategies, content strategies, digital campaigns, social media, websites, video and communications for national brands and community organisations.

My experience includes work with organisations including Red Energy & Lumo Energy, NAB, Australia Post and Reclink Australia, as well as grassroots advocacy and community campaigns (did I mention I helped save a community childcare centre?).

I started Good Work Communications because I saw the same problem again and again: great organisations doing important work, but without the time, resources or specialist communications support to tell people about it.

What inspired me to take the leap?

When my kids’ not for profit daycare was threatened with privatisation I sprung into action and used my Communications skills to help organise a group of parents to campaign to save it. I ran the social media accounts, designed street posters, flyers, pitched to media and was a regular on ABC 774’s Drive.

We won.

Ready to Grow?

Send us a quick note and let’s build something great together.